How CampIQ Benchmarking Works
Transparent methodology for accurate camp competitive intelligence. Here's exactly how we collect data, calculate metrics, and generate your benchmarking report.
Data Sources
Where our camp data comes from
American Camp Association
ACA accreditation data including camp profiles, program types, and accreditation status.
Public Camp Directories
Publicly available camp information from state associations and regional directories.
Camp Websites
Program details, activity offerings, and pricing information from camp websites.
Data Freshness
ACA data is updated quarterly. Public directory information is refreshed monthly. Last update: January 2025.
Key Metrics
How we measure and compare camps
Program Complexity
Total number of distinct programs offered, categorized by type (day camp, overnight, specialty, etc.).
Count of unique program offerings weighted by duration and specialization.
Activity Breadth
The variety and depth of activities across categories like arts, sports, nature, and STEM.
Unique activities counted across all programs, normalized by camp size tier.
Peer Percentile
Your ranking compared to similar camps in your state and affiliation group.
Percentile rank within peer group based on program count and activity variety.
Complexity Tier
A classification of camp size and operational complexity.
Boutique (1-4 programs), Mid-Size (5-12), Large (13-25), Enterprise (26+).
Peer Grouping
How we select your comparison group
Primary Factors
- State/Region
Camps in the same state face similar market conditions
- Affiliation
Independent, Religious, Nonprofit, Agency, etc.
- Camp Type
Day camp, Overnight, or Both
Example Peer Group
For an Independent Day Camp in Texas:
- • 47 peer camps identified
- • Average 8.3 programs per camp
- • Percentile based on program count
- • Activity diversity comparison
Frequently Asked Questions
Common questions about our methodology
How often is the data updated?
Our database is refreshed quarterly with the latest ACA accreditation data and monthly for publicly available camp information.
How are peer groups determined?
Peer groups are based on your state location and primary affiliation (Independent, Religious, Nonprofit, etc.). This ensures you're compared to camps serving similar markets.
What if my camp information is incorrect?
Claim your camp profile to verify and update your information. You can correct programs, activities, and other details through the claim process.
Is the benchmarking data accurate?
We source data from ACA and public directories, which are the most reliable sources for camp information. However, data accuracy depends on what camps report to these sources.
What's the difference between free and premium reports?
Free reports show anonymized peer comparisons and general percentile rankings. Premium reports (available after claiming) reveal competitor names, pricing details, and specific activity gaps.
How many camps are in your database?
We currently have data on over 3,800 ACA-accredited camps plus thousands more from public directories, covering all 50 states.
Ready to see your benchmarking report?
Now that you understand how it works, find your camp and get your free competitive intelligence report.